Thursday, January 14, 2016

Are We Doing Enough to Ensure Clean Data?

The following link redirects you to a recent CRM magazine article on data quality. This article emphasizes the need to capture (#1) and maintain (#2) clean data. For many of us, #2 may be a monumental task, but are we doing enough to ensure clean data is captured from the beginning? The more we do #1, our efforts on #2 will then be reduced. Wouldn't that be a good thing? Enjoy the read.

Rethinking Data Quality

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