Wednesday, May 6, 2015

How to Connect Emotionally with Alumni? | Daniel Cohen | LinkedIn

This short blog post touches on our main strategy for Engaging Waves. The author shares - "Each school has an incredibly valuable asset in its brand that needs to be properly leveraged. The more you leverage your school brand, the greater the trust and emotion that will be generated - the greater the engagement."

Even though the author emphasizes on on-line engagement, we can easily apply what he is saying about the importance of branding onto everything we do here at Pepperdine. We have an excellent opportunity to showcase our university brand at all levels. The connection starts - and never ends - at the first touchpoint.

How to Connect Emotionally with Alumni?
https://www.linkedin.com/pulse/how-connect-emotionally-alumni-daniel-cohen

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