Tuesday, December 23, 2014
Pepperdine Adopts Salesforce Marketing Cloud
Dear Pepperdine CRM Colleagues,
On behalf of Integrated Marketing Communications and Information Technology, I am pleased to share that on December 22, 2014, we made the decision to adopt Salesforce Marketing Cloud (formerly ExactTarget) as Pepperdine's unified marketing app to sit on top our enterprise CRM platform. This decision came after weeks and months of demos, evaluations and discussions with stakeholders and key groups such as the Integrated Marketing Group (IMG).
Rick Gibson, Matt Midura and I would like to thank all involved in this process. Collectively, we have made a key strategic decision that will revolutionize how we – as one institution - engage our constituents moving forward. The next steps are to prepare an implementation strategy and start the implementation sometime in latter January or early February. We will supply more details as soon as we have them.
The unified marketing app is a critical piece for our Engaging Waves CRM initiative. Thanks again for your involvement in this process. Wishing each of you and your family a Merry Christmas and Happy New Year!
Chief Information Officer