Tuesday, December 23, 2014

Pepperdine Adopts Salesforce Marketing Cloud

Dear Pepperdine CRM Colleagues,

On behalf of Integrated Marketing Communications and Information Technology, I am pleased to share that on December 22, 2014, we made the decision to adopt Salesforce Marketing Cloud (formerly ExactTarget) as Pepperdine's unified marketing app to sit on top our enterprise CRM platform. This decision came after weeks and months of demos, evaluations and discussions with stakeholders and key groups such as the Integrated Marketing Group (IMG).

Rick Gibson, Matt Midura and I would like to thank all involved in this process. Collectively, we have made a key strategic decision that will revolutionize how we – as one institution - engage our constituents moving forward. The next steps are to prepare an implementation strategy and start the implementation sometime in latter January or early February. We will supply more details as soon as we have them.

The unified marketing app is a critical piece for our Engaging Waves CRM initiative. Thanks again for your involvement in this process. Wishing each of you and your family a Merry Christmas and Happy New Year!


Jonathan See
Chief Information Officer

Tuesday, December 9, 2014

Salesforce Foundation Higher Ed Summit 2015

The 3rd annual Salesforce Foundation Higher Ed Summit is scheduled to take place on February 12-13, 2015 with University of Miami as the hosting institution. Click on the Events link to learn more about the Summit.

Monday, December 8, 2014

IT Plays A Role in Recruitment; As Do Others

If Pepperdine isn't already there ... Increasingly, prospective students are basing their enrollment decisions on whether or not their choice universities have wireless access to the Internet. As this EdTech article states, the question has shifted from "Do you have Wi-Fi?" to "How do I get on your Wi-Fi?"

Dorm Wi-Fi a Selling Point for Many Universities

Pepperdine's recruiters deserve a special recognition for their tireless efforts in recruiting Pepperdine's future students. But their efforts alone don't sell the university. In addition to institutional reputation, standings and program offerings, prospects are interested in what experience they will have throughout their academic career and what they will do after graduation.

Every division at Pepperdine University, including Information Technology, plays a role in recruitment and in contributing to the overall experience of our constituents. Working in concert and with the constituent as our main focus is and will be the formula of success for our Engaging Waves initiative.