Wednesday, October 8, 2014

Salesforce Community at Cornell -- a Webinar


As someone who has struggled for years with ways to simplify student access to information, services, and systems, I'm encouraged by the successes other schools have shared related to their use of Salesforce Communities.

Of course there are a lot of cautions and caveats that need to be considered when looking at an implementation of Salesforce Communities.  The Salesforce platform is not one to trifle with and any work toward an implementation must be carefully planned (and well funded).

That said, we have some real challenges here at the School of Law with respect to how we communicate with our constituencies, how we manage and deliver the information our people need, and how we deliver services...many of them web-based.  Collecting/delivering/managing relevant information and delivering (personalized) services through a cloud-based solution is only part of the challenge.  Perhaps the bigger challenge is creating an easy to use, easy to maintain system that is POPULAR.  In my view bringing a solution that is popular and relevant in an incredibly challenging marketplace is the key to success.

Check out this webinar.  I spoke with Rebecca Joffrey after her talk at the AZ Salesforce event this summer and was very impressed.


Cornell Redefines the Student Experience with Communities
Thursday October 23, 2014 at 11:00am PDT/ 2:00pm EDT

An important part of a university’s student success strategy is the ability to create simple, intuitive online experiences. Cornell will share how they use Salesforce Communities to on-board new students and make it easier to navigate the resources of the university. Their engagement platforms—which are social on the front end and “big data” on the back end—are a critical addition to any CRM strategy and the building blocks for outstanding customer service. 

Who Should Attend:

Marketing, Strategic Enrollment, Student Services, Student Affairs, Recruitment, IT, and Alumni Relations leaders

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