Monday, March 17, 2014

CRM Elevator Speech

How would you communicate the value and benefits of CRM at Pepperdine University, and how are you (and your colleagues) contributing to it? Oh, you have to do so in less than 30 seconds. This question makes you pause and think a bit, doesn't it?

Depending on your role at the University, our answers will likely differ. If you are a recruiter, your answer may include an emphasis on attracting excellent students and how you're using business process automation in CRM to quickly respond to and meet the prospect's needs.

If you are in student services, your answer may focus on using CRM case management and analytics to promptly address matters, enhance student experience, and increase student retention rates.

If you are an alumni affairs officer, your answer may be on increasing alumni engagement and how you're using social media to enhance the student/alumni networking opportunities.

There is no right or wrong answer because at Pepperdine, each faculty and staff has a direct or indirect touchpoint with the constituent. Each of us contributes something to the overall constituent experience.

The value and benefits of CRM at Pepperdine University are plentiful, some of which are listed in our Position Statement.

So ... My 30-second elevator speech will read something like this - "Whatever we do at Pepperdine, it's all for the end user experience. CRM enhances our ability to build relationships and loyalty with our constituents from beginning to forever. As a division, IT contributes to this effort by making sure our users can readily and safely access campus technologies and we use technologies to automate business processes so that other departments can focus less on manual tasks and more on better serving our constituents."

What's your version of an elevator speech? Give it a try. Use the Comment section below to share your version. Again, there's no right or wrong answer.

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