This blog shares announcements, best practices, and upcoming events related to Pepperdine University's "Engaging Waves" Initiative, a University-driven strategic effort that engages prospects, current students and their parents, faculty and staff, friends, donors, and alumni members in a constituent-centric manner that highlights the overall Pepperdine Waves experience and elevates the institution's value, brand and competitive positioning.
Saturday, February 15, 2014
Understand the Purpose for the CRM Initiative
For every project and initiative, there's an underlying purpose. Understand our purpose for the CRM initiative by reading the Position Statement.